It wasn't enough that the Los Angeles Lakers notched their 15th championship last season in their 30th NBA Finals appearance, more appearances than any other NBA franchise.
Stars from the Sports and Entertainment world turned out in force to celebrate the opening of the new eatery Philippe West Hollywood. It was also served as a launch party for Kobe's new Nubeo watch line and L'Uomo Vogue cover.
Kobe graces the cover of the October issue of L’Uomo Vogue!
The Panini Group, the NBA's exclusive trading card partner, has signed four-time NBA champion Kobe Bryant of the Los Angeles Lakers as its official company spokesman and global trading card ambassador.