Kobe Bryant has awed fans for nearly two decades while racking up 16 All-Star nods and five championship titles since he entered the NBA out of high school in 1996. His relentless drive and pursuit of perfection helped him score 31,700 career points—fourth highest all-time. But as Bryant ends the end of his playing days, he wants to take that passion into the business world.

With that in mind, Bryant set up Kobe Inc. last year and Sunday he talked to Forbes about his ambitions. “Kobe Inc.’s mission statement is to own and grow brands and ideas that challenge and redefine the sports industry while inspiring the world,” says the Los Angeles Lakers’ guard.

The first investment for Kobe Inc. is in emerging sports drink BodyArmor. Bryant categorized his investment as “substantial” and says, “I put my skin in the game.” Bryant will sit on the board of directors and own more than 10% of the company, according to one source familiar with the negotiations. His investment makes him the third biggest shareholder behind co-founders Mike Repole and Lance Collins. Bryant’s investment is expected to be in the $4-6 million range. “The model has always been for entertainers to get sweat equity, but I wanted to progress beyond that,” says Bryant.

Read the full article on Forbes.com

  • Barnett Ofume

    could i drink it

  • TheCaptainsBest

    Sounds like she, (Mr. Sterling’s Wife) is paving the way for her receiving the team from her husband as a “Gift” to keep it (the Clippers) in the family…however; it’s the NBA’s dicision first (business) then it’s up to the People, and not just the people (fans) but all of us as citizens of this world. When will we as a society of People in this World, finally put a stop to all of this racist behavior. Remember, Mr. Sterling said he no problem with what his “girlfriend” did, he just didn’t want his friends to know about it. So it is not Mr. Sterling that we should be afraid of, but the friends of this man. Look at the company you keep and ask yourself, who amongest them reflects the same views as you. It’s time for all of us, no matter your creed, race, color or religion to stand together and put a stop of this. Please let’s all put a stop to this. It’s a “Small World” and “Life is Short”; why must we live with all nagativity in such a small space with so little time? Remember, there are plenty of people in this World just like Mr. Sterling, and we need to let them all know that this behavior has taken up it’s fair share of time on this one earth we have, and we the people will have no more of it!

  • Kevin Olenick

    people know kobes the best. but if he can offer me a sports drink, ill be glad to accept it. one sip could wash away the racist donald sterling words.

  • Gerald Kyler

    #mentalsparring its been a min 24. I bet you cant beat me in horse wit that bad leg. No dunks or lay ups

  • jhayson

    i know kobe your the one best player in tha world james is so weak and i know your the one champion

  • Artise

    Great idea.

  • Larry Wagner

    If two nutrients are out of balance, I won’t buy it or drink it. And I just played 6 hours of volleyball Saturday, and 6 1/2 on Sunday. Not bad for a 61 year old who had triple bypass surgery 8 years ago. Kobe can talk to me. Bring cash.

  • Peter Purpuruk

    Excellent investment, I wish Kobe could help me with some financial support to operate. I have dreams but need support.

  • BigSeannY

    Kobe,see you in Springfeild for NBA Hall Of Fame