Today was a clutch day for Kobe Bryant. The only difference – he wasn’t doing big things ON the court, but made an impact OFF the court.

Kobe and Vanessa Bryant announced today the official formation of the Kobe and Vanessa Bryant Family Foundation (KVBFF), a non-profit organization dedicated to improving the lives of youth and families in need. Focusing on youth homelessness in Los Angeles as its first initiative, funds raised by the Foundation will support organizations and programs that transform the lives of homeless youth and families by helping to create permanent housing and providing resources for education and career development.

“On my way to games, I noticed children and families living on the streets blocks away from where I play and it didn’t sit well with me,” said Kobe Bryant. “I wanted to help make a difference in homelessness and what better place to start than in my own back yard,” he added.

More information on Bryant’s non-profit organization can be found at their official website here: http://kvbff.org/

You can also follow them on facebook for charitable updates and give this cause a “like.”

  • brndvl

    Great Job someone needs too open everyones eyes to what’s really going on. Keep up the great work.