Kobe Bryant is in a new campaign called “Big, In The City.” This campaign focuses on the “Smart Car” and proves that even the biggest star in the NBA can “be big” in the smart car.
Bryant has also become the brand ambassador for Smart Cars in China. In addition, Kobe will also tour China, aka his “home away from home,” in July.
Bryant’s popularity in China was apparent during the 2008 Beijing Olympics, where he helped secure a gold medal for the United States.. Today, he is a star in Beijing on-the-court, off-the-court and, as you can see here, in a Smart Car. Check out the ad now by clicking to the left.