As part of the buildup for Kobe’s All Star Film release, Nike Basketball has created a Black Mamba experience. This site measures the level of chatter around Kobe in Twitter and displays it onto the site. Anytime the conversation crosses a threshold, the site flips into Black Mamba Mode, and Nike offers up exclusive content and gives away a pair of Nike iD Zoom Kobe 6′s.
Join the conversation right here, from kobebryant.com.
